Here You Go, Daniel

I worked with Awwwards on two things: new product and growth leverage, helping them monetize their community in a meaningful way that felt organic for them.

Step one was helping them become profitable after Covid by filling out their Awwwards events using Google and Facebook ads.

Step two was focusing on a high-leverage launch of Awwwards Masterclasses, which added €387,271 to their bottom line in the first run. Each class ran at $1,500 for 8 weeks. There's data from the dashboard I can share, but with what we have here it's not hard to calculate.

At Domestika my main role was Product. I launched Domestika Certificates (killed) and Domestika Plus, an "Audible for courses" for creative people, which became the company's core product. Funny enough, that's also the reason why I left.

Probably the company I worked with the most. I was their Marketing Director focused on product-led marketing. Helped grow from their first million up to $4M+ to acquisition by Domestika.

A few mentions from the hundreds of experiments: built core features of Unity, their LMS, with the team at Shakuro.

Built a full mini-course funnel that is probably still one of the best in the industry.

Prime Performance Labs

Prime Performance Labs is a project from ex-execs at Google, Apple, Asics, Nike, and WHO. They focus on performance and neuroscience for leaders in high-stress environments.

I helped them shape the product from the ground up and built their health dashboard.